Daniel Gomes — Senior Product Designer & UX Strategist

Senior Product Designer with over 25 years of experience designing and shipping digital products across SaaS, healthtech, government, ecommerce, enterprise and consumer markets. Based in Espírito Santo, Brazil. Working independently since 2019 with clients worldwide.

Core capabilities include UX strategy, product design, SaaS modernization, design systems, UX architecture and prototyping, AI-assisted product workflows, product discovery and audits, design to production handoff, and independent product publishing.

Selected case studies include work with Optimal DX (a global functional health SaaS platform), Gov.br (Brazil's unified federal digital services portal used by tens of millions of citizens), Dialog (an internal communications SaaS), Chilli Beans (Latin America's largest eyewear brand), Econome (a personal finance SaaS designed and built independently), and Note Quest (a gamified music education app for piano students).

Industries served: SaaS, Healthtech, Government & Public Services, Ecommerce, Internal Communication, Banking, Education, Retail, Enterprise Platforms, Consumer Products.

For a full AI-readable professional profile, see Daniel Gomes — AI Summary.

Daniel Gomes

Built across the evolution of digital products.

From startups to government platforms, I help digital products evolve without losing clarity, usability or momentum.

Available · Q3 2026 · Remote
25+Years across the modern web
Enterprise SaaSFrom government to healthtech
MillionsReached at national & enterprise scale
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Featured work · 2018 — 2026

Six products. Different industries. Same mindset.

From global healthtech platforms to public services, internal communication and independent digital products.

01 / 06 Healthtech · Enterprise SaaS

Optimal DX

Optimal DX dashboard
Case 01

Leading the UX modernization of a global healthtech platform trusted by 7,134 practices worldwide, helping clinics and medical teams operate through clearer workflows, modernized systems and scalable product foundations.

Enterprise UXSaaS ModernizationHealthtech
View case study
02 / 06 Government · National Scale

Gov.br

Gov.br portal
Case 02

Part of Brazil's digital government transformation, focused on simplifying access to public services at national scale.

Public SectorAccessibilityService Design
View case study
03 / 06 SaaS · Internal Communication

Dialog

Dialog internal communication platform
Case 03

Helping restructure product experience, UX operations and platform consistency for one of Brazil's largest HR tech companies.

Product RestructuringUX LeadershipSaaS
View case study
04 / 06 SaaS · Founder-led

Econome

Econome desktop
Econome mobile
Case 04

An upcoming financial platform designed to help families build healthier money habits together through shared daily tracking and education.

Product StrategyFintechPersonal Product
View case study
05 / 06 Retail · Brand Experience

Chilli Beans

Chilli Beans home
Case 05

Restructured a fragmented digital presence spread across multiple websites into a unified ecommerce platform designed to support brand consistency, commerce operations and scalable digital growth.

EcommercePlatform ConsolidationDigital Branding
View case study
06 / 06 Mobile · Independent Product

Note Quest

Note Quest menu
Note Quest gameplay
Case 06

An independent music-learning app focused on gamification, accessibility and playful interaction design.

GamificationMobile ProductIndie Development
View case study

Selected Archive · 2015–Present

A broader view of digital product work.

What I do

Three disciplines. One product mindset.

My work sits between creative direction, product systems and execution. The goal is not just designing interfaces, but helping digital products evolve with clarity, consistency and momentum.

01 · Creative Direction

From creative thinking to product direction.

A background in advertising, digital communication and product design shaped a broader perspective on how products communicate, evolve and stay relevant over time.

Creative direction & storytelling UX strategy & product thinking Brand and digital ecosystems Product positioning & communication
02 · Product Systems

Scalable systems built for products in motion.

Building structures, design systems and operational consistency for platforms that evolve continuously across teams, workflows and technologies.

Legacy SaaS modernization Design systems & UX architecture AI-assisted product workflows Prototype-to-production thinking
03 · Execution & Evolution

Research, execution and product evolution connected.

Research only matters when it influences real products, real teams and real operational decisions. Execution is part of the design process.

Discovery & product research Rapid prototyping & validation Front-end and WordPress implementation Cross-functional product leadership

How I work

Built while products keep moving.

Most of my work happens inside products already operating at scale. Redesigning without disrupting momentum became a core part of how I work.

01 — Understand before changing

Listen before redesigning.

Understanding operational, technical and business realities before proposing transformation.

· Operational mapping · Stakeholder & user interviews · Product and workflow audits
02 — Reduce friction

Fix friction, not momentum.

Improving clarity and usability while respecting active users, existing workflows and platform continuity.

· UX prioritization · Information architecture · Workflow simplification
03 — Build for reality

Build around real constraints.

Designing solutions that survive deadlines, legacy systems, limited teams and organizational complexity.

· Scalable UX systems · Component & pattern libraries · Interactive prototyping
04 — Evolve continuously

Help products evolve.

Creating foundations that allow products to modernize gradually without losing direction, usability or consistency.

· Prototype-to-production support · QA & refinement · Post-launch iteration

Selected clients · 2000 — 2026

Trusted by teams building products at scale.

Projects developed across enterprise platforms, public initiatives, SaaS products and digital commerce.

Embraer
Samsung
HP
McDonald's
Banco do Brasil
Vivo
B3
Caixa
Sebrae
Chilli Beans
Optimal DX
Gov.br
Renner
Embratur
Flora

About

Designer shaped by the evolution of the web.

I started working with digital products in the early days of the Brazilian web, when design, development and experimentation naturally overlapped. Over the past two decades, that curiosity evolved into a multidisciplinary career spanning UX, product strategy, branding, frontend development and digital systems.

My background in advertising helped shape a broader perspective on product design. Beyond interfaces, I became interested in how digital experiences connect business goals, communication, technology and operational realities.

Throughout my career, I've worked across agencies, SaaS platforms, enterprise systems, government initiatives and independent products. From early web projects to modern healthtech platforms, most of my work has involved helping products evolve while already in motion.

In recent years, I've also expanded into AI-assisted workflows and independent product publishing through Roqish, my studio focused on building and launching digital products for web, iOS and Android.

Daniel Gomes

Capabilities

  • UX & Product Strategy
  • SaaS Modernization
  • Design Systems
  • UX Architecture & Prototyping
  • AI-Assisted Product Workflows
  • Product Discovery & Audits
  • Product Design to Production
  • Independent Product Publishing

Industries

  • SaaS
  • Healthtech
  • Government & Public Services
  • Ecommerce
  • Internal Communication
  • Banking
  • Education
  • Retail
  • Enterprise Platforms
  • Consumer Products

Get in touch

Let's build products designed to last.

Available for senior product design, UX modernization, strategic collaboration and selected long-term product initiatives.

Tweaks
Accent color