Senior Product Designer with over 25 years of experience designing and shipping digital products across SaaS, healthtech, government, ecommerce, enterprise and consumer markets. Based in Espírito Santo, Brazil. Working independently since 2019 with clients worldwide.
Core capabilities include UX strategy, product design, SaaS modernization, design systems, UX architecture and prototyping, AI-assisted product workflows, product discovery and audits, design to production handoff, and independent product publishing.
Selected case studies include work with Optimal DX (a global functional health SaaS platform), Gov.br (Brazil's unified federal digital services portal used by tens of millions of citizens), Dialog (an internal communications SaaS), Chilli Beans (Latin America's largest eyewear brand), Econome (a personal finance SaaS designed and built independently), and Note Quest (a gamified music education app for piano students).
Industries served: SaaS, Healthtech, Government & Public Services, Ecommerce, Internal Communication, Banking, Education, Retail, Enterprise Platforms, Consumer Products.
For a full AI-readable professional profile, see Daniel Gomes — AI Summary.
From startups to government platforms, I help digital products evolve without losing clarity, usability or momentum.
Featured work · 2018 — 2026
From global healthtech platforms to public services, internal communication and independent digital products.
Leading the UX modernization of a global healthtech platform trusted by 7,134 practices worldwide, helping clinics and medical teams operate through clearer workflows, modernized systems and scalable product foundations.
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Part of Brazil's digital government transformation, focused on simplifying access to public services at national scale.
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Helping restructure product experience, UX operations and platform consistency for one of Brazil's largest HR tech companies.
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An upcoming financial platform designed to help families build healthier money habits together through shared daily tracking and education.
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Restructured a fragmented digital presence spread across multiple websites into a unified ecommerce platform designed to support brand consistency, commerce operations and scalable digital growth.
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An independent music-learning app focused on gamification, accessibility and playful interaction design.
View case studySelected Archive · 2015–Present
My work sits between creative direction, product systems and execution. The goal is not just designing interfaces, but helping digital products evolve with clarity, consistency and momentum.
A background in advertising, digital communication and product design shaped a broader perspective on how products communicate, evolve and stay relevant over time.
Building structures, design systems and operational consistency for platforms that evolve continuously across teams, workflows and technologies.
Research only matters when it influences real products, real teams and real operational decisions. Execution is part of the design process.
Most of my work happens inside products already operating at scale. Redesigning without disrupting momentum became a core part of how I work.
Understanding operational, technical and business realities before proposing transformation.
Improving clarity and usability while respecting active users, existing workflows and platform continuity.
Designing solutions that survive deadlines, legacy systems, limited teams and organizational complexity.
Creating foundations that allow products to modernize gradually without losing direction, usability or consistency.
Selected clients · 2000 — 2026
Projects developed across enterprise platforms, public initiatives, SaaS products and digital commerce.















About
I started working with digital products in the early days of the Brazilian web, when design, development and experimentation naturally overlapped. Over the past two decades, that curiosity evolved into a multidisciplinary career spanning UX, product strategy, branding, frontend development and digital systems.
My background in advertising helped shape a broader perspective on product design. Beyond interfaces, I became interested in how digital experiences connect business goals, communication, technology and operational realities.
Throughout my career, I've worked across agencies, SaaS platforms, enterprise systems, government initiatives and independent products. From early web projects to modern healthtech platforms, most of my work has involved helping products evolve while already in motion.
In recent years, I've also expanded into AI-assisted workflows and independent product publishing through Roqish, my studio focused on building and launching digital products for web, iOS and Android.
Get in touch
Available for senior product design, UX modernization, strategic collaboration and selected long-term product initiatives.