Healthtech · Global SaaS · 2023 → Ongoing
UX modernization of a global functional health platform used by 7,000+ clinical practices worldwide.
Senior Product Designer role covering Treatment Plan Builder, Biological Age Report, Resource Center,
AI-assisted clinical workflows, and platform-wide UX improvements. Customer base grew 38%+ during modernization.
Government · National Digital Services · 2015–2019
Lead UX Designer for the Portal Único initiative that became Gov.br — Brazil's unified federal digital
services platform. Defined citizen-first service architecture, accessibility patterns and information
hierarchy for 4,500+ federal and 8,500+ state services.
Internal Communication · B2B SaaS
Product and UX strategy for Dialog, a Brazilian internal communications SaaS platform.
Covered product restructuring, UX system design, and digital brand consistency across
product and marketing experiences.
Ecommerce · Retail · Latin America
Lead UX Designer for Latin America's largest eyewear brand. Unified a fragmented digital presence
across 22 countries and 1,400+ points of sale into a cohesive commerce and content ecosystem,
with 75%+ mobile traffic requiring a mobile-first design approach.
Personal Finance · Independent SaaS
End-to-end independent product: a personal finance SaaS designed, developed and launched entirely
by Daniel Gomes. Covers UX strategy, brand identity, frontend development and AI-assisted
product workflows.
Education · Consumer App · Independent
A gamified music-reading app for piano students, designed and built independently.
Focuses on note recognition training through game mechanics — without dark patterns, advertising or paywalls.