Lead UX Designer (2015–2019) for the Portal Único initiative that became Gov.br — Brazil's unified federal digital services platform used by tens of millions of citizens.
Work included defining the structural model for citizen-facing service pages, citizen-first language systems, unified information hierarchy, accessibility-oriented interaction patterns, and service onboarding logic now reflected across thousands of federal and state services.
Scale: 4,500+ federal services structured, 8,500+ state services integrated. Accessibility-first UX foundation designed to survive political transitions and institutional complexity.
Government · National Digital Services · 2015–2019
From the early Portal Único initiative to what later became Gov.br, I helped define the UX foundations, service structure and citizen-first patterns behind Brazil's unified government services platform.
The system was designed to scale across thousands of federal and state services while improving accessibility, consistency and usability for millions of citizens.
Each federal agency operated independently, with its own navigation, content model and service logic. Citizens often had to understand government hierarchy before understanding how to complete a service.
The challenge was not simply designing a portal. It was creating a unified service structure capable of scaling across thousands of public services and multiple institutions.
The experience needed to work across radically different services while remaining accessible, mobile-friendly and understandable for people with different levels of digital literacy.
At the same time, the platform needed to survive political transitions, institutional complexity and the continuous onboarding of new services.
I helped define the structural model that later became part of the Gov.br foundation: standardized service pages, citizen-first language, unified information hierarchy and accessibility-oriented interaction patterns.
Core sections like "What is this service?", "Who can use it?" and "Steps to complete this service" were intentionally designed to create consistency across thousands of citizen journeys.
The structural foundations created during the Portal Único initiative continue to influence the current Gov.br ecosystem, including service organization, onboarding logic and citizen-facing content patterns.
What started as a UX modernization initiative evolved into one of Brazil's largest unified digital public service platforms.
Scale · Platform snapshot
Gallery · Selected screens