Econome is a personal finance SaaS product designed, developed and launched independently by Daniel Gomes. The project demonstrates end-to-end product ownership: UX strategy, brand identity, frontend development and AI-assisted product workflows — all executed by a single person.
This case study documents the full product lifecycle from concept and research through design, development and launch, including how AI tooling was integrated into the product workflow to accelerate delivery without sacrificing quality.
SaaS · Personal Finance · Founder-led
Econome is a personal finance platform designed around financial awareness, shared responsibility and long-term habits — where family members collaboratively contribute daily financial data inside a synchronized environment.
Personal finance apps tend to fork along two axes: too simple to be useful, or too quantitative to be human. Econome was built on a different premise — that finance is rarely a solo problem. Spouses, partners, parents and kids share the same money even when they don't share the same app.
"Help a household see the same picture — and build healthier financial habits together."
Family members need to contribute daily financial data into a synchronized environment without the product turning into a tracking tool. The product had to be honest about money, gentle about behaviour, and useful in a 20-second daily moment — not a weekly audit.
The experience was designed around three primitives: spent, received, recurring. Every screen answers a single question. Members add data in seconds; the product aggregates it into a household view that everyone can act on.
AI-assisted code generation handled the boilerplate so the small team could spend its attention on the parts that change behaviour — copy, defaults, the daily moment.
Live product across desktop and mobile, brand system, marketing site, and a sustainable solo-founder workflow that ships features in days rather than sprints. The product aims not only to track finances — but to help users build healthier financial habits, together.
Marketing Site
The landing page brings the brand system into a public-facing experience — built and shipped in the same workflow as the product itself, from Figma to production in days.
Impact
Gallery · Selected screens